Welcome to the HBCU Pride Shop: Where Legacy Meets Lifestyle!

Our apparel celebrates the culture, excellence, and heritage of Historically Black Colleges and Universities. Each piece is designed to honor the past, empower the present, and inspire the future. Whether you’re repping your alma mater, supporting HBCU students, or just love the culture. Wear your pride boldly, every day.

THE BLACK HBCU PRIDE HOODIE/CREW HAS BEEN RESTOCKED IN TIME FOR THE HOLIDAYS!

COP NEW MERCH NOW (New Releases)

LEARN MORE ABOUT OUR MISSION!

Our Mission: To celebrate, connect and empower the HBCU community while inspiring prospective students to pursue higher education and embrace HBCU culture.

Our Visit At Butler High School!